Opt Out critiques harvesting web users' data for advertising purposes through condensing and elevating un-clicked ads into a printed catalog.
Opt Out is a speculative design project that critiques the harvesting of personal and behavioral data within the current infrastructure of advertising technology. It is a 4 week experiment (April 2016) I conducted on myself to challenge the subtleness of targeted ads through a printed catalog. The content of the catalog is collected through a Chrome extension that scrapes all the un-clicked and ignored advertisements scattered on web pages. The aggregate data is categorized based on Google’s prediction of the user’s interests in its Ads settings and condensed in one printed medium.
Opt Out aims to raise awareness for internet users who are oblivious to the layers of surveillance attached to online advertising. It calls for an urgency to rewire the framework of the current ad technology.