Sofia Aronov

Graphic designer, illustrator and a creative technologist. Sofia loves to explore new techniques and experiment with materials and technology, creating a bond between craft and digital, old techniques and new media. She generates highly narrative, playful experiences aimed to raise surprise and aesthetic contemplation. A change of point of view is always at the base of her work, where de-contextualization and juxtaposition have always a relevant role.

- A table, catalyst of the whole interaction, prompts the audience to crawl underneath,
  
  referencing the act of a child, though the eyes of an adult. Every time the tablecloth is raised, a new projected scene appears, portraying the world from the spectator’s point of view. Legs and feet become the main characters: personal stories, social contexts, human conditions and relationships are narrated through their behaviour, and the user will become at the same time innocent observer, voyeur and spectator of a world that appears to be new, despite being always around us. The piece is intended as a playful interaction that engages the user into an unusual theatrical exploration of space and narrative, celebrating the power of storytelling as medium able to reveal intricate plots and dynamics behind apparently clueless scenes.