is a User Experience Designer from Pune, India with a background in Industrial Design. She is passionate about creating delightful product experiences by using innovation and technology to work her way through a product's vision; developing design strategies around it, defining user flows, building prototypes and testing them with the users. In the past, Ritika has had the opportunity to work for startups like Codecademy and Fab.com.
Designed for hopeful young adults in India, Hitchupp helps them find their ideal life partner while they go through a crucial and stressful phase under the arranged marriage system.
While young adults and their parents are on the search for an ideal bride or groom, they look for certain attributes in the potential partner; like age, ethnicity, location, educational background, family background, etc. Rather than focusing on these external attributes, Hitchupp concentrates on an individual's personality. These individual personalities are revealed through social discussions hosted on the platform and lay the foundation of a successful relationship.
In today’s day and age, people are cautious about revealing themselves to strangers in the digital world. Keeping that in mind, Hitchupp uses Profile Layers in order to keep the users’ identities muted to others using the platform. Users themselves have the control to gradually reveal their profile layers to others. They can share their information whenever they are com