Vortex

Rachel Law

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Vortex is a game that allows you to control how you are seen by the network.

Vortex: a data management game that allows players to swap cookies, change IPs and disguise their locations. Through play, individuals experience how their browser changes live when different cookies are equipped. Vortex is a proof of concept that illustrates how network collisions in gameplay exposes contours of a network determined by consumer behaviour.

Media-mining exploits invasive technologies such as IP tracking, geo-locating and cookies to create specific advertisements targeted to individuals. Browsing is now determined by your consumer profile what you see, hear and the feeds you receive are tailored from your friends’ lists, emails, online purchases etc. The ‘Internet’ does not exist. Instead, it is many overlapping filter bubbles which selectively curate us into data objects to be consumed and purchased by advertisers.

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About

Rachel Law

I read the internet from cover to cover everyday

Faculty

Thesis Studio

  • Scott Pobiner
  • David Carroll

Writing and Research

  • Sarah Butler
  • Chris Prentice