There is room for innovation in the retail space using AR and Silk Bar scaffolds an experience where craft is emphasized to change the retail service model.
In a world that is technologically evolving, it is comforting to know how to make things. Craft may be thought of as an old term, but the process enriches lives and preserves words, visions, and insights across generations. As our expectations are constantly changing, it is vital to emphasize that craft is just as important today as it was in the medieval era of the Guilds. By partnering with Hermès, a French manufacturer of quality goods (established in 1837), this project integrates augmented reality (AR) into a specific, time-honored brand experience. Hermès prides itself on heritage, traditions, and history and this project purposes to intertwine these elements through the use of AR and to showcase an unchanging commitment to craftsmanship. There is room for innovation in the retail space using AR and Silk Bar scaffolds an experience where craft is emphasized to change the retail service model. Silk Bar changes the future of display cases and the next generation of retail displays.
AR can be implemented within store environments and co-exist by the side of physical products in an elegant and meaningful way. Digital layering of content is an avenue for new consumer engagement. AR adds value to unfamiliar products and is a sustainable medium in the future of high-end retail. Silk Bar is an initiative to examine how to integrate AR through the use of powerful narrative to serve a purpose in the luxury industry.
