Silk B[AR] Augmented Reality

Marisa Glick

There is room for innovation in the retail space using AR and Silk Bar scaffolds an experience where craft is emphasized to change the retail service model.

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In a world that is technologically evolving, it is comforting to know how to make things. Craft may be thought of as an old term, but the process enriches lives and preserves words, visions, and insights across generations. As our expectations are constantly changing, it is vital to emphasize that craft is just as important today as it was in the medieval era of the Guilds. By partnering with Hermès, a French manufacturer of quality goods (established in 1837), this project integrates augmented reality (AR) into a specific, time-honored brand experience. Hermès prides itself on heritage, traditions, and history and this project purposes to intertwine these elements through the use of AR and to showcase an unchanging commitment to craftsmanship. There is room for innovation in the retail space using AR and Silk Bar scaffolds an experience where craft is emphasized to change the retail service model. Silk Bar changes the future of display cases and the next generation of retail displays.

AR can be implemented within store environments and co-exist by the side of physical products in an elegant and meaningful way. Digital layering of content is an avenue for new consumer engagement. AR adds value to unfamiliar products and is a sustainable medium in the future of high-end retail. Silk Bar is an initiative to examine how to integrate AR through the use of powerful narrative to serve a purpose in the luxury industry.

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About

Marisa Glick

Marisa Glick is an MFA Candidate in Design and Technology at Parsons School of Design in New York City. In February 2013 she won the Nokia Design Challenge following a juried selection of 15 finalists out of 130 entries. To date over 21,000 people have viewed Marisa's design on YouTube and in two days the limited design of 50 shell cases sold out.
 
Marisa was selected as a Parsons representative along with 3 other students to collaborate with the Columbia Business School MBA 2013 students in a class called Luxury Design Strategy. She had the opportunity to work with Hermès and develop her thesis with Hermès executives and the CEO. Her team was featured in Forbes as well as Women's Wear Daily.
 
In 2012, she won the Mobli API prize at the TechCrunch NY Disrupt Hackathon. At AngelHack New York, Glick and her team made it to the finals and were sent to the west coast to present to investors.

From 2009-2011 Marisa was the Graphic Design Manager for a Boston based consulting company where she was instrumental in the development of all the company's design initiatives.

A native of Boston, Glick received her Bachelor of Fine Arts, Cum Laude, from Simmons College.

Faculty

Thesis Studio

  • Scott Pobiner

Writing and Research

  • Sarah Butler